Trends
Trends6 min read
Why Social Discovery Is the Future of Shopping in Kenya
Search is dead for product discovery. Kenyan buyers now find what they want by scrolling — not typing. Here's why that changes everything.
AO
Amara Osei
10 May 2026
Shopi Blog
Insights for Kenya's social sellers
Guides, trends, and real seller stories — everything you need to grow your business through video and social discovery.
Seller Guide
Seller Guide8 min read
How to Sell on Shopi: The Complete Guide for Kenyan Sellers
From your first post to your first sale in under 24 hours. A practical, no-fluff guide for Kenyan sellers ready to take their business online.
BK
Brian Kamau
14 May 2026
Industry
Industry7 min read
Video Commerce vs Traditional E-Commerce: Which Wins in Africa?
Traditional e-commerce promised to transform African retail. Video commerce is actually doing it. Here's why the difference matters for every seller on the continent.
ZM
Zara Mwangi
18 May 2026
Success Stories
Success Stories5 min read
How Nairobi's Local Sellers Are Winning Online With Short Videos
From Gikomba fabric traders to Westlands electronics dealers — Nairobi's local sellers are building real businesses on Shopi, one short video at a time.
CO
Cynthia Otieno
21 May 2026